At first we were trying to come up with as many ideas as possible to find a potential client. Our first idea was to make a product page about Sommersby cider (Carlsberg). As we found out, the Sommersby’s website is very good and we wouldn’t have many opportunities to add value to it.
Our other ideas:
- a company that produces peanut butter – Teddie.com which has a really simple website with too much information and poor graphics and usability
- to redesign the booking system of the Danish railway company DSB.dk
- chocolate made by the company JIF
- to start a campaign site of the subbrand Rebel of the company Hummel
After consulting with our teacher Christina we learned that it’s not a good idea to cover a big company like DSB within this project since it’s not a simple product. We abandoned the peanut butter proposal as well because we would face difficulties while making a cultural analysis for a company outside Aarhus.
Based on these findings we have decided to stick to two proposals – Rebel (Hummel) and a campaign website for chocolate Matilde (Arla). Both of the companies have their branches in Aarhus. After a short discussion we came with several ideas how to create a brand website for Rebel and add value to the brand:
- presenting the Rebel products by quality content (images, descriptions)
- practical information about each product (how to wash specific clothes, etc.)
- videos with celebrities or sportsmen using the brand
- product picker (e.g. it will change the colour as you click on it, etc.)
- instagram hashtag (#happyrebel) – people can post pictures with Rebel products and it will be shown on the homepage
- online chat with customer care
- a map with branches and contact information